While everyone understands the power and importance of good engagement on social media, liability and bad PR opportunities becomes the forefront of many marketers’ minds. How does one engage, interact with the world and still keep the house in order? More importantly, how does one keep employees [...]
The biggest fear of jumping into social media for a small business is what to do when things go out of control? What happens if you are not liked and people are saying bad things about you at the virtual cocktail party on the net? Today we present a case study of Pure Digital technologies, maker of the Flip video.
If the word “blogosphere” could very well be the surrounding areas of Tuktoyuktuk and you have or are thinking of starting a blog and wonder where the heck to start and how you are going to sustain this effort, then this post is for you. We are going to tell you why to blog and how to keep on blogging…
Wondering if you should diversify your Pay-Per-Click campaign into several search engines? If you have the impression that you shouldn’t be putting your eggs in one basket by using Google as the exclusive host to your PPC budget, take a look how the statistics are disagreeing with you. The [...]